Title: Expanding Your Market
Globally
Gene Higa, one of the most sought-after destination
wedding photographers today, will share his insight
to attracting the destination bride. With his infectious
energy, passion for creating beautiful images, and
desire to have fun while shooting anywhere in the
world, Gene will discuss how to tap into the highly
sought-after destination wedding market and build
a killer portfolio. Gene will also provide tips
for developing your own style, creating a niche
market, attracting the right clientele, building
a brand, raising your perceived value, and generating
a buzz to help you take your business to the next
level. Then you will have the opportunity to be
on a "destination shoot" with Gene on the streets
of New Orleans. Gene will show you how to embrace
your surroundings and create images that say "WOW!"
Gene Higa travels the world doing what he loves,
photographing weddings near and far, and is one
of the most sought-after destination wedding photographers
today. Originally from Los Angeles, Gene makes his
home in San Francisco, but calls the world his office.
Gene has been commissioned to photograph weddings
all over the world, including Spain, Philippines,
Peru, India, Italy, Greece, Hawaii, Jamaica, Thailand,
Brazil, Barbados, Mexico, as well as across the
United States. His images have been featured in
Grace Ormonde Wedding Style, Elegant Bride, Your
Wedding Day magazine, Modern Bride, The Knot Weddings,
and the last 14 consecutive issues of Destination
Weddings & Honeymoons magazine, including landing
the cover image of the magazine's 2008 special issue.
In 2007, The Knot voted Gene as the "Best of Weddings
Pick" for Northern California. A WPPI platform speaker,
he has been profiled in Rangefinder magazine, Photo
District News and Studio Photography magazine. He
is sponsored by Bay Photo Lab, Cypress Albums, Pickpic,
Albums Unlimited and liveBooks. Gene also teaches
and shares his approach to shooting weddings with
professional photographers across the country, inspiring
a new generation of photographers to reach for the
stars.
Accolades:
Meeting with Gene Higa for a One-on-One workshop
has given my business a completely new direction.
Gene spent an entire day with me, first going over
my promotional materials, branding strategy, and
package pricing. Gene provided so much personalized
advice based on his market knowledge and experience
as a top destination wedding photographer. The workshop
couldnt have happened at a better time because
right after meeting with Gene I received two destination
wedding inquiries and I was able to respond with
a more polished and confident quote to those prospective
clients. The one-on-one aspect of the workshop made
the experience so much more worthwhile because I
could ask questions as they came to mind and didnt
have to compete with other photographers for Genes
time. I also really appreciated the emphasis Genes
workshop put on branding and business over shooting.
Agnes Lopez, Photographer
Dear Gene,
WOW!!! I can't believe what a great experience you
offered us in your class. Thank you for your generosity
in answering our questions and your willingness
to help each of us strategize a path to success.
I am inspired by your work and by the way you have
built your business to reflect your own style and
creativity. Your success is well-earned and it was
really enlightening to learn about the marketing
techniques that have helped to solidify your brand.
I find that since our class I have a renewed excitement
for weddings and that my creativity is flowing again!
I am incorporating the shooting tips you taught
us and I am producing better images and a faster
workflow. I have taken a lot of classes over the
last few years and nothing has had as much tangible
impact on my work and my approach to my business.
Thanks again Gene, keep up the great work!
Best,
Nancy Rothstein, Photographer
www.genehiga.com |
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