Lena Hyde & Jesh De Rox

Workshop Description
This seminar is for new and established photographers wishing to break into the high end portrait market with two of today's industry leaders.

Lena and Jesh will review the essential elements for operating a successful studio and generating a buzz with your target clientele in a fresh & truly inspiring seminar. The group will explore all aspects of connecting with your target client and relationship marketing, with a unified approach from the initial marketing strategy, to an extraordinary client experience from session to sale.

Jesh will discuss and demonstrate how he expresses his clients relationships through inviting genuine communication. He'll lead you through practices for building the trust relationships that enable you to take portraiture to a deeper, more intimate level.

Lena will explain how she phased out wedding photography and increased her bottom line by 900% over a two year period, with portrait sales averaging $6500 in 2007. We will fully discuss the nuts and bolts of her operation and the entire client experience, including the sales presentation format, vendors, and pricing to consistently get the highest possible sales, without pressure or gimmicks.

You will take a short walking excursion in the French Quarter to generate fresh ideas for making your shoots unlike any others your clients have seen; shooting is optional.
Lena and Jesh will get you inspired and give you tools to take your business to the next level.


Lena's professional biography/accomplishments:
Lena Hyde owns and operates a successful boutique studio in Palm Beach. Her portrait work was in high demand for celebrities and socialites of Palm Beach and beyond.

Before shooting people, Lena was an art educator in San Francisco and wrote an art column for the SF Chronicle. Her photography has been exhibited internationally in galleries and museums around the world. Lena is a founding member of DesignAglow.com, an online resource for photographers and designers and has consulted for some of the top studios in the US.

www.lenahyde.com/
www.Designaglow.com


Jesh de Rox's professional biography:
Jesh de Rox is a pioneer in the emerging field of experiential photography. He is fascinated with life, and spends his time studying the way we perceive and connect with each other and the world around us. Currently he lives in Western Canada with his beautiful family, catering to an international clientele and continuing his exploration.

www.jeshderox.com



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